Traditionally, professional web design companies have relied on static HTML web
sites for a substantial portion of their revenue. However, with the emergence of
economical portal applications, the consumer has quickly become savvy to the benefits
offered by dynamic web sites. In order to cope with this new demand, web designers
need to become acquainted with the opportunities presented by these new technological
advancements. The skinning architecture in DotNetNuke allows professional web
designers to create stunning user interfaces which integrate seamlessly with the
underlying portal application to produce a powerful, yet visually appealing customer
web site.